Pre-Covid-19, the ‘clear reality’ for all sectors was that brands were challenged by the climate crisis, disruptive technology, unforeseen competitors, and more demanding consumers. Hence our advice to transform the way that issues such as social engagement, product development, service provision, brand marcoms and company organisation are managed.
Our thinking in these areas are illuminated in Sean’s new book “Influencers & Revolutionaries” which looks into cutting-edge innovation on a global scale, taking in a wide array of dynamic sectors. Along the way, areas covered inc Smart Cities & Future Homes, the Future of Work, Food & Drink, Wellbeing, Entertainment, Tourism, Transport, Banking & Insurance, Media & Marketing, and NextGen Retail.
However, we’re now confronted with the brutal reality of Covid-19. In a business context, brands are now in the early stages of trying to understand the implications re: consumer attitudes and behaviour. This will also, for instance, shape how we approach innovation. Hence, this naturally being a key focus of our work going forward re: our ‘Post-Covid’ future.