Pre-Covid-19, the ‘clear reality’ for all sectors was that brands were challenged by the climate crisis, disruptive technology, unforeseen competitors, and more demanding consumers. Hence our advice to transform the way that issues such as social engagement, product and packaging development, service provision, brand marcoms and company organisation are managed.
Our thinking in these areas are illuminated in Sean’s new book “Influencers & Revolutionaries” which looks into cutting-edge innovation across a wide array of sectors. Areas covered inc Smart Cities & Future Homes, the Future of Work, Food & Drink, Wellbeing, Entertainment, Tourism, Transport, Banking & Insurance, Media & Marketing, and NextGen Retail.
However, we’re now confronted with the brutal reality of Covid-19. In a business context, brands are trying to understand the implications i.e. regarding emerging consumer attitudes & behaviour, and in scenario planning. This a key focus of our research going forward, and is a focus of our podcast series #TheNewAbnormal.