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Creative/NPD Research

Helen runs this side of the business based on her experience gained initially at Central St Martins and international trend forecasting agencies, and thereafter via twenty years of trend research across a wide range of sectors.

By focusing on international retail, trade show and desk research, she’s able to combine an overview of existing compset (and relevant non-compset) knowledge, alongside information gained from leading-edge innovations in product / service activity. This approach is used by our clients in sectors ranging from those in drinks to food to hotels to fashion, to drive their NPD strategies and launches.

Her approach therefore links insights gained either independently via her multi-sector experience and/or is informed by expert and consumer-facing qualitative interviews; with information gathered via next-generation trend forecasting and an ability to observe how product trends interlink with emerging cultural trends.

The results are then delivered to clients as highly visual presentations for easy reference, which can then also form the basis of stimulus for ideation sessions & workshops, or for longer term reference i.e. via range-plan boards.