Trust, Transparency, Authenticity

I’ve just returned from my latest trip to the Middle East, where I spent a week in Beirut. It was great to be back there again, as I’ve always enjoyed going to Lebanon. A truly extraordinary country. I gave a talk at the annual Bifex congress, which was attended by over 500 delegates from Lebanon and the wider region, about my book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’.

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