The End of Sexist Advertising?

After decades of irritating and demeaning advertising, adland has apparently woken up and realised that things have to change in order to effectively communicate with women. (Or rather, major brand owners have finally lost patience and told agency suppliers to stop annoying their customers.) Either way, following the recent Cannes Lions festival, the industry is making lots of statements about ‘unstereotyping & updating’ the way it portrays gender in campaigns. Let’s see what actually happens…

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