Sorrell on 2016 Trends…

What the forecast for industry performance in 2016? More of the same according to Sir Martin Sorrell. As he says “It’s a boring prediction but, in economic terms, 2016 will be very similar to 2015, maybe a little bit better for our industry. Globally, nominal GDP growth is looking like 3.5% to 4%.” So on that er…vaguely happy note, have a great New Year!

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