“Good Business is Good Business” – Cannes Lions

“Do well & do good” was a key message that came out of the #MarketingForPeople speech at this year’s Cannes Lions. According to Unilever’s Keith Weed “We need to connect purchase with purpose and start to rebuild trust.” Who could possibly argue with that? Certainly not me – and have to say I’ve been giving speeches on the subject for years…

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