Fake News and Brand Trust

Since my last blog I’ve been absolutely flat-out writing my book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’ which will be finished in the Spring. Due to the focus of the current chapter (and of course an ongoing thread) I feel I know as much about the ‘who/why/how’ of Fake News and the implication for brands, as anyone could possibly want to know…

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