European Youth Marketing Summit 2017

The world’s biggest youth marketing conference (YMS) has just finished, and as ever, it was a fairly epic event! 1500 delegates including those from a huge number of brands. (I was first up on stage, it was an impressive looking crowd.) I also chaired a session on ‘Unlocking Potential’ re: inspiring young people to be the best they can be, with a panel from The Prince’s Trust, Body Shop, Heineken, Neighbourly and London Sport.

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