Brand Positive

Really looking forward to giving a speech at Oxford University on that old favourite ‘Pattern Recognition’. (Although this one is about leading-edge research, and not the epic book of the same name, which I interviewed William Gibson about for Dazed & Confused when it came out.) Anyway, I’ll be talking about everything from ethnographic research to the circular economy to brand experience, and why the era of ‘arrogant culture’ is over…

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