Brand Positive

The latest excellent Warc report, released today states that: “Marketers have learned that a strong, socially progressive stance can help drive business impact, with brands increasingly utilising social activism. Many of the top-ranked campaigns reference a social movement or general social justice issues. These campaigns come from a range of categories, including feminine care, sportswear, retail and food.” (Checkout the Warc100 report for more info…)

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