Arab Brands Institute

Am just back from a fantastic trip to Lebanon. Beirut was an incredibly dynamic city which is looking forward to a hopefully great future, while trips to Byblos (the oldest city in the world) and up towards Tripoli showed what a stunning country it is. Combined with a famously vibrant nightlife and super friendly people – all in all I had a superb time. (Oh, and the conference I gave a speech at was attended by about 700 delegates, and some of the talks on the future of the Middle East were really inspiring.) Can’t wait to go back! And as the locals say #LawChouMaSar

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