“The Post-Truth Business” is out now! It looks into how brands are built on trust, but in a post-truth world, they’re faced with a serious challenge when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses on an international basis. The ramifications for brands are deeply serious, when ‘reputation capital’ is of such immense importance; as if a brand isn’t trustworthy, then when choice is available, it’ll be rejected in favour of one that is.
We believe there is a golden opportunity for brands to take a more open, positive and socially-progressive approach. “The Post-Truth Business” therefore aims to illuminate a way forward for those wishing to rebuild brand authenticity in our distrusting world.
Our next book takes a deep-dive into cutting edge innovation on a global scale, across a wide range of sectors. It’ll be published in key markets including the US, Europe, China, SE Asia, South Africa and the Middle East.