The brand plus

Business has changed and life has changed…

“Business has changed and life has changed.” (Sorrell’s back and he’s got a plan…) Yes it’s the final #QuoteOfTheDay from the Cannes Lions c/o Warc)

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Cannes Lions 2018

“Brands need to take urgent action to rebuild trust.” Yes, it’s #QuoteOfTheDay on Day 1 of the Cannes Lions, from Keith Weed at Unilever.

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The Post-Truth Business

Sean has just got back from his latest trip to the Nordics, where he gave a speech in Helsinki at the amazing DigiArena event about his book ‘The Post-Truth Business’ to delegates from Finland, Sweden, Norway and Denmark. To see video footage from that talk, please checkout the YouTube link Read More »

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Trust, Transparency, Authenticity

I’ve just returned from my latest trip to the Middle East, where I spent a week in Beirut. It was great to be back there again, as I’ve always enjoyed going to Lebanon. A truly extraordinary country. I gave a talk at the annual Bifex congress, which was attended by Read More »

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Middle East Marketing Congress

I’m currently writing my speech for a keynote talk to be given in Beirut next week. I’ve been to Lebanon several times over the years, and always enjoy visiting that stunningly beautiful country, and their dynamic capital. The speaker line-up for the event is excellent, with other speakers from The Read More »

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Youth Marketing Summit

The Youth Marketing Summit is the biggest annual event of its type in Europe, and once again I’m really pleased to be speaking at it, along with chairing the innovation stage. I’ve been involved with the event since it began, and it’s great to see how it’s grown into being Read More »

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Cultural / Social / Brand Research

It was great to be back in Paris last week, giving a trend / insights / positioning / strategy presentation to one of France’s leading fashion brands. That ideation session was the result of a research project run by my research consultancy, that involved conducting a mixture of ethnographic consumer Read More »

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Food & Drink Futures

So it’s goodbye to 2017 and hello to 2018! The New Year has kicked-off / continued with a really interesting food trends project; which is currently focused around the overarching themes of Trust, Wellbeing and Experience. Fascinating experts have been interviewed, endless retail research conducted and a mass of international Read More »

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Fake News and Brand Trust

Since my last blog I’ve been absolutely flat-out writing my book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’ which will be finished in the Spring. Due to the focus of the current chapter (and of course an ongoing thread) I feel I know as much Read More »

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Future of Retail

Having just got back from Switzerland and France, I then unpacked/repacked and went straight out to Finland to give a ‘Future of Retail’ speech at a great event in Helsinki. I hadn’t been there for a while, so it was excellent to be back in one of my favourite parts Read More »

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