The brand plus

Trend Speeches & Workshops

I’m just back from giving a social/cultural trend speech at a drinks industry event in Germany, and am now getting set to give another couple of talks – at an innovation conference being held in Estonia and a future cities congress in Austria. After that I’m off to give a Read More »

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Trend & Insights Research

Having returned from an epic holiday (involving coasteering & kayaking) in Cardigan Bay & Prussia Cove, it’s great to now be going straight into a really interesting trend & consumer insights project. Meanwhile, I jumped out of my holiday for a day last week to give a cultural/social trend speech Read More »

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Future of Luxury

My latest speech was for the world’s most famous department store: Harrods. (Where as the saying goes ‘anything is possible, no product is too elusive and no query is too complicated’.) It was a real pleasure to be asked to give a keynote trend speech for them on Retail Futures Read More »

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Brand Lebanon

Lebanon: those that know it swear by its amazing vitality, creativity and beauty. Those that don’t frequently link it to a violent image – way out of date – or for the amazing number of refugees that it shelters. There are a lot of contradictions at play in this dynamic Read More »

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Middle East marketing conference

Am back from another excellent trip to Beirut – one of my favourite cities. Lebanon is such a fascinating place and I really enjoyed my time there once again. (I was in town to speak at an annual ‘Brand Lebanon’ marketing event, where I gave a speech re: consumer insights Read More »

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World Retail Congress

The annual World Retail Congress is the biggest event on the retail conference circuit, bringing together leading global brands to exchange information on the latest trends impacting the sector. A key issue at their latest event, held in Dubai once again, was that the competitive situation is getting fiercer, whether Read More »

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European Youth Marketing Summit 2017

The world’s biggest youth marketing conference (YMS) has just finished, and as ever, it was a fairly epic event! 1500 delegates including those from a huge number of brands. (I was first up on stage, it was an impressive looking crowd.) I also chaired a session on ‘Unlocking Potential’ re: Read More »

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Found in Translation

I’ve just given a speech re: ‘Subcultures vs the Marketing of Culture’ at a great event run by Vans and the London College of Fashion. There were some brilliant speakers there and it was a real pleasure to be invited to speak.

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Fashion research

As the Fashion Weeks have been in full swing, I’ve spent a few really interesting weeks travelling around interviewing bloggers & industry insiders alongside conducting ethnographic research on a cultural insights / product development project. As always, it’s been fascinating to gain people’s viewpoints and to see what some leading Read More »

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World Retail Congress 2017

The world’s biggest retail conference is returning to Dubai in 2017, and I’m looking forward to being involved again; this time giving a speech on consumer trends and chairing sessions re: innovation and fashion marcoms.

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