Positioning & Strategy

We believe there is a golden opportunity for brands to take a more open, positive and socially-progressive approach.

The foundation for our beliefs are illuminated in Sean’s book “The Post-Truth Business”. (Finalist: Business Book of the Year 2019.) It portrays a wide range of dynamic ideas and actions being taken by leading-edge & legacy businesses, from the local to the multi-national, who are radically changing the way business is done via their approaches to trust, transparency, privacy, empathy and ethics.

Via our research and consultancy services, we help companies to clarify an authentic positioning and refine their strategy, ensuring that ‘good business is good business’. Our preferred way of working combines street level research with board-level consultancy, which delivers insights founded upon ‘cultural/social reality’ alongside emerging trends and scenario planning.