Prior to starting work as a consultant back in 2000, I spent a decade with leading-edge advertising and research agencies in the UK and US, working for some great brands. I then left agency-land and was a founding partner in The Future Laboratory before setting up independently.

I’ve written for numerous magazines including lifestyle, youth culture, marketing industry and think-tank publications, and spent several years as Trends Editor of Viewpoint; the leading global trends magazine which delivers crucial information to brands, designers, agencies and insight teams ‘determined to create lifestyle products, campaigns and environments that anticipate consumer demand…’

I continue to link up with agencies – inputting on pitch development and/or insights activity – and over the years have been lucky enough to work with some brilliant people at (in no particular order!) Saatchi & Saatchi, DLKW, Lowe, FCB, Ogilvy, CP+B, Wieden & Kennedy, RKCR Y&R, Mother, JWT, McCann Erickson, MWB, Bartle Bogle Hegarty, TBWA, Quiet Storm, CHI & Parters, and AMV BBDO.