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I’m an independent consultant who’s worked on trend, innovation and strategy projects for a range of leading brands in Europe, America, Africa, Russia, Asia and the Middle East; combining cultural/social and brand/product research regarding the ‘Real Now & Potential Next’.

As a public speaker, I’ve given trend speeches at international marketing conferences and cutting-edge events for over a decade. I’ve also given trend talks & run ideation workshops for Unilever, Microsoft, L’Oreal, Vodafone, MTV, Camelot, Swatch, P&G, Warner Bros, Estee Lauder, Harrods, Carrefour, Warburtons, Kerry, Poste, Diageo, Penguin, Coty, GlaxoSmithKline, Capital, John Lewis, Braun, Tetley, Bombay Sapphire, Coca-Cola, Beiersdorf, Costa, Ikea, PZ Cussons, Visa, Citycon, Lego and Heineken; along with a range of advertising, branding, media and PR agencies.

My book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’ is published in a few months. After that, my next one will look into how disruptive brands are transforming concept creation, product development, brand marketing & company management.

So, if this is of interest (and I hope it is!) please take a look at the rest of the site for more info.

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Twitter: SeanPdeC